Our Story

The Idea of Michelle

Rohan Agarwal, Co-founder of Michelle Alexander, says, “In a world dominated by exclusives, we wanted to create a brand that would be inclusive. The idea of Michelle is that she could be anyone - a mother, daughter, lawyer, IT specialist, homemaker, traveler, blogger or your next door neighbor. Michelle’s stories are inspired by different situations, passions, and thoughts that women find themselves in. I think that this is an important step towards enabling women to embrace what they always wanted to be not what they are expected to be. We want to spread that message through Michelle Alexander.”

The Story Behind Our Products

Our products include different fashion accessories such as rings, necklaces, earrings, bracelets, anklets and brooches which are categorized by the different personalities and interests each “Michelle’ may have. We currently have six categories that include “Animal Lover Michelle” for the animal lover who while wearing these pieces would get the opportunity to talk about animals; or the “Art Obsessed Michelle” for those who appreciate art and love spending their time at a gallery discovering a new story. Other categories include “Queen Michelle”, “Bohemian Michelle”, “Bold Michelle” and “Everyday Michelle”. The accessories themselves are unique, abstract, quirky and full of life.

Making Our Customers Feel Special

What separates Michelle Alexander from the rest is their effort to create a unique unboxing experience. Mihika Agarwal, Co-founder of Michelle Alexander says, “We put a lot of emphasis in creating a unique unboxing experience. We want our customers to feel special when receiving an item from us.” To do this, we provide personal handwritten notes for each customer, with a card that embraces them as a “Michelle”. We believe that every customer, be it a father, a mother, a sibling or even a friend can relate themselves with the story behind the accessories and feel more close to themselves and one another. This kind of detail is what makes our experience heart-warming and personable.

Building a Future

We focus our energies on being customer-centric and authentic, and in the next 2-3 years, we plan on expanding their range of products to include other fashion accessories such as handbags, scarves, and sunglasses. Currently, we only provide their products online but are looking to move into stores in the future. Our aim is to help and create a community where women feel loved and included and do not hesitate to embrace and accept themselves. “[This] is not a brand that pops up one day and disappears,” says Mihika. “This is us building a future.”